Marcin Ignac:

Recently I was working on a project about underwater life. In this case we used 3d models so the immediately when I heard about Written Images I thought “Let’s make something more generative and organic”. I did some research and was amazed how big jellyfish can grow so I decided to make one. At the beginning I was aiming for super realistic look but after stumbling upon works by Ernst Haeckel and his amazing book “Kunstformen der Natur” I knew that this is the way to go. The most difficult part of the project was to find a way of controlling the layout on the page because when you generate something randomly it’s hard to predict it’s shape, size and position. I dealt with that with some smart transformations and iterative algorithms.