People are just as happy with the talk about the object, or the talk about the processes making the object, being interesting. They don’t mind that the object or the processes themselves aren’t interesting. There’s no difference to them. They’re very happy with having Vampire Weekend in place of Elvis Costello. As the media gets smaller and smaller, because of closer small-worldness I guess, success is the only thing that’s interesting.
Sounding Off: The Fiery Furnaces’ Matthew Friedberger On Making, Marketing, and Listening to Music
Again, the whole thing is worth reading. This makes me believe even more that Warhol was a prophet. It also makes me think of things like Matthew Barney’s Drawing Restraint 13 which basically only exists as people talk about it, and they only talk about it because Barney is successful/famous.
(via Instapaper)
