dbreunig:

Every brand should take a lesson from Red Bull today: shift a good chunk of your TV ad budget to massive human achievements.

Yes. I think Red Bull’s product is swill, but I love their brand and always have. An extremely simple product line coupled with apparently limitless sponsorship of humans pushing things forward.

braiker:

opportunistic brands are opportunistic.

jstn:

The wheels of three Martian rovers, left to right: Sojourner (1997), Spirit/Opportunity (2003), Curiosity (2012).

Curiosity is the size and weight of a Mini Cooper with a top speed of 0.05 mph. It lands August 6th.

You can’t see it in this photo, but the tread pattern on the Curiosity is Morse code for “JPL” – i.e. Jet Propulsion Laboratory.

Trader Joe’s parking lots are like the flaw that master Persian rug makers leave in their rugs as a reminder that only God is perfect.

timelightbox:

Jay Nemeth—Red Bull/Getty Images

March 15, 2012. Pilot Felix Baumgartner of Austria is seen before his jump during the first manned test flight for Red Bull Stratos, based in Roswell, New Mexico.

No purveyor of sugar water has ever put their profits to better use.

What’s Actually Simple

measuredvoice:

John Gruber, on Nick Bilton’s analysis of Twitter’s new UI:

Simplification may well be the publicly-stated goal of today’s new Twitter UI. But I don’t buy a word of Bilton’s analysis. The new Twitter UI doesn’t hide @username mentions or #hashtags. They’re all still there. Two of the big icons on the four tabs at the bottom of the screen are “@” and “#”. I totally agree that the way many people — most people? — use Twitter comes across as gibberish. The way people whom I follow use it, though, is what’s actually simple: just write short ideas concisely and clearly.

Emphasis mine.

This is fundamental. If you’re trying to use social media to build a brand that resonates with most people, speak clearly. That’s it.

The line between effective usage of hashtags and gibberish is extremely thin. Speak clearly. Make sense.

(via measuredvoice)

As part of its continued expansion as a lifestyle brand…

The intro to Gibson’s PR release announcing their purchase of Stanton, KRK, and Cerwin-Vega.

This has to be the scariest lede possible for guitar nerds. It makes me sad.

(via dbreunig)

Insightful!

As an immigrant living in the USA, it is very difficult to maintain one’s culture and identity. It’s only natural to be influenced by our new lifestyle and the predominant culture. When we become parents, these struggles become twice as hard. We want our children to experience pride in our culture, to have a sense of belonging to that home we left behind. How can we instill our culture and identity in our children?

I'm Jed Sundwall. This is my blog, which you can follow on Tumblr or via RSS. You can talk to me on Twitter.