dbreunig:
In the future we’ll only discuss daily deal sites as a brief symptom of the gradual realization that online populations are populations unto themselves.
Perhaps. I’m not exactly sure what this means, but I’ve been thinking along the same lines recently. I think the Internet is gradually rooting out all “latent groups.” As Mancur Olson postited in his Theory of Groups and Organizations:
Only a separate and “selective” incentive will stimulate a rational individual in a latent group to act in a group-oriented way. In such circumstances group action can be obtained only through an incentive that operates, not indiscriminately, like the collective good, upon the group as a whole, but rather selectively toward the individuals in the group. The incentive must be “selective” so that those who do not join the organization working for the group’s interest, can be treated differently from those who do.
Daily deal sites are selective incentive machines. They’re really good at helping businesses find latent groups and and sell fixed inventories or goods with very low marginal costs (they’re really bad at helping businesses sell goods with significant marginal costs).
What would be nice is to devise a way to create “non-deal” incentives to draw out latent groups. Surely we can figure out more edifying ways to get these “populations unto themselves” to get together. Kickstarter is an obvious example. Meetup kind of is too. Of course, Groupon’s predecessor, The Point, was too.
FWIW, I interviewed Andrew Mason about The Point back in the day. He knows his organizational theory.