Last year, some friends and I created the San Diego Burger Mob. It was great. I ate a bunch of great burgers with a bunch of great friends. I made some new friends. I even wrote about it for Slate – using it as an example of how people can organize online and what that might mean for the future of democracy.
But enough about me, people seemed to like it and a few people have been asking about the next round.
Wait. Back to me…
On Monday, I decided I wanted to survey San Diego’s best burgers throughout the year. I came up with a plan to visit one burger place each month. I didn’t have any plans to blog about it or do anything more elaborate. San Diego has a few famous burger places – e.g. Rocky’s and Hodad’s – but I needed to find 12 places, so I tweeted:
What’s the best burger in San Diego? Chains don’t count. Add your favorite to this list: docs.google.com/document/d/1I1…— Jed Sundwall (@jedsundwall) January 10, 2012
The response was fantastic. It’s really fun to watch a Google Doc come alive after a tweet. It was clear people wanted to do this with me and now I find myself wanting to do something ridiculously elaborate. I talked to Lindsay, Tony, and Chris about it and we decided to create The San Diego Burger Mob.